DevOps Events

Lunch & Learn: Founder-Led Sales

**Please register on the [Loft Website](https://aws-startup-lofts.com/amer/loft/san-francisco/e/e1e71/lunch--learn-founder-led-sales) in order to book your spot at this event.**

Are you a startup founder that has never sold a product before, and you need tactical strategies and steps to do so? In this session, we'll go over the 12 steps to start selling with confidence and consistency. You'll learn how to build a Motivation Matrix to unpack customer problems and the formula for the right customer messaging. You'll then develop initial lead lists and use templates for prospecting. We'll end with deal qualification, running a sales meeting, and closing the deal. This session is appropriate for early-stage B2B/B2B2C startups looking to uplevel and systematize their sales process for scale. 

Mark Birch is an AWS Principal Startup Advocate who expanded Stack Overflow's enterprise SaaS business in APAC, and founded the Enterprise Sales Forum, a global community of 25,000 B2B sales professionals that meet in-person and virtually through local chapters to share ideas, network with peers, and learn new skills.