Building the Right Products for the Right Customers

This is a virtual event. You must also register here:
https://bit.ly/rightproductsrightcustomers08112020

Before you build anything, you should know who you're building for and if your solution solves a problem they have. This insight from Steve Blank later spawned the Lean Startup movement.

But when you’re in the thick of product development and iterating on user feedback, it’s easy to lose sight of who your product is for and how to solve the original problem you set out to conquer.

Using examples from her experience at Pandora and startup Havenly, Katherine Kornas, VP of Growth at Betterment, discusses the critical differences between where your revenue comes from and who your product is (or should be) for.

What you’ll learn:
Katherine will discuss customer value, how to define and iterate based on customer segmentation models, and how startups can build great products that continuously solve your customers' pain points.