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Apache Kafka is an open-source distributed event streaming platform used for building real-time data pipelines and streaming applications. It is designed for high throughput and fault tolerance, allowing organizations to ingest, process, and store large volumes of data in real-time. Kafka's architecture is based on a publish-subscribe model, where producers send data to topics and consumers read from those topics, making it scalable and efficient for data integration tasks.

Some key features of Apache Kafka include its durability due to data replication across multiple brokers, high throughput for both publishing and subscribing, and support for stream processing through Kafka Streams. Organizations choose Kafka for its ability to handle real-time data feeds, integrating various data sources and systems seamlessly. Pricing for Apache Kafka is generally free since it's open-source, but companies may incur costs for managed services or support from vendors offering Kafka-based solutions.