DevOps Articles

Yelp Modernizes Email Marketing Platform with React

Crowd-source recommendation service https://www.yelp.com/ has replaced its legacy email template language, Cheetah, with https://reactjs.org/ without adding any additional maintenance requirements. Since its general release, the system has developed more than a dozen new email types and sent millions of emails, according to Yelp software engineer https://www.linkedin.com/in/jackaguy/ in an interesting https://engineeringblog.yelp.com/2022/07/writing-emails-using-react.html that went into great detail on the process. Whatever your personal feelings about email marketing campaigns, you can see Yelp did something very cool with its email campaign platform.

Yelp repurposed its web React components and used server-side rendering for its email platform, without adding any additional maintenance or engineering costs. The new system improved the developer experience as it brought the familiar workflow from the web into email campaigns.