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How AI Will Power Intelligent Advertising

4 years ago dzone.com

Summary: This is a summary of an article originally published by the source. Read the full original article here →

by More relevant and personalized ads create a great user experience for a business’s audience and also a better return on ad spend.

A major tool that businesses use to gather data and create relevant ads is the use of cookies on websites.

Another problem faced by businesses is the need for multiple tools and platforms to manage their advertising and marketing campaigns.

AI supports advertising by creating automatic bids and by optimizing ads for keywords.