DevOps Articles

Driving Platform Adoption, Part 2: Yes, Create T-Shirts To Tout Your Brand

The article emphasizes the importance of driving platform adoption by aligning branding efforts with community engagement. It suggests that creating unique promotional items, such as T-shirts, can serve as effective marketing tools to promote your DevOps brand and foster a sense of community among users. By wearing branded merchandise, employees and supporters can become brand ambassadors, helping to spread awareness and generate buzz around your platform.

Furthermore, the piece discusses the significance of storytelling in branding. Sharing authentic user stories can enhance your platform's identity and showcase real-world applications. This not only attracts new users but also strengthens the existing community by highlighting how the platform empowers its users.

Lastly, the article advocates for actively participating in industry events and forums. By sponsoring or hosting presentations, organizations can demonstrate thought leadership in the DevOps space, ultimately leading to increased adoption of their platforms. Engaging with users—both potential and current—through various channels helps to build relationships and invites valuable feedback, fostering an iterative approach to product development and community satisfaction.