Data Warehouses and Customer Data Platforms: Better Together

2 years ago thenewstack.io

Summary: This is a summary of an article originally published by The New Stack. Read the full original article here →

Imagine you are the CTO of a large, global enterprise. Your teams are debating a new architecture for the marketing and analytics technology investments that will accelerate your business over the next year.

This team believes in a CDP that can extend and adapt to real-time data as business needs evolve.

Let’s look at a few of the capabilities teams can gain by using a data warehouse with a CDP.

Businesses can create a more complete view of their customer by streaming real-time data updates from many sources into their data warehouse.

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