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In today’s world, every tool, every solution and every technology has the potential to do both good and bad. Good, if used according to the way it was designed, but bad if it falls into the wrong hands, or is manipulated or abused.
According to Merriam-Webster, the dictionary definition of trust is “one in which confidence is placed.”
No matter how big the effort may appear, investing in trust – and the various methods, ways and changes that harden your products and services against abuse – will pay dividends down the line. Customers will trust your product and your company, and will, therefore, be more likely to remain loyal.
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