Boost Customer Engagement with Real-Time Data

2 years ago thenewstack.io

Summary: This is a summary of an article originally published by The New Stack. Read the full original article here →

The real-time economy is coming — and Silicon Valley technology disruptors are sizing up your sector. Those who succeed will be what analyst firm IDC has called “digital-first aficionados” — those who innovate in customer engagement.

Achieving this demands an IT infrastructure capable of real-time stream processing.

Building real-time applications means rethinking your architecture with a real-time stream-processing platform, something capable of ingesting and processing data at speed from different sources.

Success in the real-time economy demands a new information architecture, one with real-time stream processing that powers turbocharged analytics, customer promotions, monitoring and more.

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