DevOps Articles

Augmented Reality Is the New Frontier — Time to Get Serious about Standards

It’s hard to believe Apple and Google released the first augmented reality (AR) toolkits just a few short years ago (in 2017, to be exact). Only a few years later, augmented reality still feels like magic — and it’s indispensable.

The rich storytelling capabilities of AR lets brands create an emotional connection with consumers, which increases awareness and recall. And AR is user-initiated, so much so that nowhttps://advertisingweek.com/ar-is-transforming-try-before-you-buy-heres-what-you-need-to-know expect retailers to offer some kind of AR experience.

It’s time for our industry to come together around AR and establish standards, guidelines, and best practices for brands and marketers.